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RE/MAX Real Estate - Columbia


We're the Real Estate Leaders.



RE/MAX at a glance:

Who we are
What began in Denver, Colo., in 1973 as "a pad of paper and a dream" is now a global real estate franchise network that spreads across 50 countries and eight territories, on six continents.

  • Network size
    The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into an organization of more than 105,000 Sales Associates in more than 5,400 offices worldwide.
  • RE/MAX Sales Associates
    RE/MAX Associates, on average, lead the industry in production, experience, and professional designations.
  • The RE/MAX Balloon logo

A company image seven stories tall. Multiply that by more than 90 and you have the largest fleet of hot air balloons in the world. Across North America and now increasingly around the globe, the red, white, and blue balloons emblazoned with the RE/MAX logo participate in balloon meets, highlight charitable and business promotions, and drift above athletic events.

And as the size of the actual fleet continues to grow, images of the tricolor RE/MAX Balloon logo multiply through every visual form of advertising and promotion. The RE/MAX Balloon, its logo form, and the accompanying "Above the Crowd"® slogan are all increasingly equated in the public mind with the RE/MAX organization itself.

The network's major graphic symbol, the RE/MAX Hot Air Balloon image appears on "for sale" signs, bus benches, billboards, in print advertising and television commercials. It is one of the most widespread and recognizable images in business marketing.

  • An industry leader
    RE/MAX is the No. 1 real estate organization in Canada and in the United States.
  • Global expansion
    The first RE/MAX region outside the United States and Canada was the Caribbean Basin, opened in 1991. It was followed two years later by RE/MAX of Mexico. In 1995, RE/MAX expanded into Southern Africa, Spain, Israel, Italy,and Germany. Since then, RE/MAX regions have become established in across Europe, in Asia, and in Australia.
  • Record RE/MAX production
    In 1999, RE/MAX Associates were involved in more than 1 million sales transaction sides within a single year in the United States alone – an industry milestone. The audited production figures represent the most transaction sides in a single year ever recorded by any real estate network. The RE/MAX network has repeated the feat ever since.
  • The RE/MAX Concept
    RE/MAX stands for "real estate maximums."

In exchange for paying a management fee and a share of the monthly office overhead, RE/MAX Associates keep the maximum allowed amount of their commissions and receive the many benefits of RE/MAX programs and services.

By offering Associates maximum commissions and maximum career freedom, RE/MAX influenced competitors to re-examine and adjust their own policies toward sales agents, thus dramatically changing the industry.

As the network grew, renowned for its top producers and quality service to consumers, so did support programs, making RE/MAX a dynamic force in real estate education and technology.

The organization was one of the first real estate companies to have its own proprietary television network and one of the first in the industry to develop a site on the World Wide Web.

  • Committed to real estate service
    In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its founders, Dave and Gail Liniger.

RE/MAX commitment to its membership has led to an ever-increasing number of accolades from the business community at large, including selection of RE/MAX as the best in the business. In its annual ranking of top franchises, Entrepreneur magazine named RE/MAX the number one real estate services franchise in 2000. On the consumer front, Worth magazine honored RE/MAX in both 1999 and 2000 with its prestigious "Readers' Choice" award as the best real estate brokerage.

  • More than 30 Years Above the Crowd
    RE/MAX - now an established industry leader - celebrated its 30th anniversary at the 2003 RE/MAX International Convention. Young in years but mature in experience, RE/MAX looks ahead to even greater development and success in its next quarter century.

 

Community Involvement

Community involvement is highly valued at all levels of the RE/MAX organization - from individual Associates to RE/MAX offices, regions, and RE/MAX International.

RE/MAX cause marketing and charity fund raising take on many forms:

  • Most recently, RE/MAX has become a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events.
  • The RE/MAX organization has been the official real estate sponsor of the Children's Miracle Network since 1992.
  • Each year, about 20 charities host fund-raising golf tournaments at Sanctuary, the private course of RE/MAX International co-founders Dave and Gail Liniger.
  • RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation through art and education.

All these venues and more represent the RE/MAX network's commitment to community involvement, serving the public beyond its real estate needs.

What Others Are Saying...

"Entrepreneur," January 2005
In January 2005, "Entrepreneur" magazine ranked RE/MAX among the top 10 franchises in its 26th Annual Franchise 500 survey. It also named RE/MAX: "Best of the Best" for real estate services; the highest-ranking real estate franchise in "Low Cost Franchises"; and No. 7 overall in "America's Top Global Franchises."

Everybody Wins
The Story and Lessons Behind RE/MAX
Few people outside of RE/MAX have had glimpses of the inner workings of the most successful real estate network in the world. Authors Phil Harkins and Keith Hollihan provide the first book-length look at the secrets of RE/MAX success with "Everybody Wins." Published December 2004, this book is a behind-the-scenes look at how a single-office operation expanded into a global network. It paints a comprehensive picture of an amazing real estate franchisor, its colorful chairman, Dave Liniger, and other key contributors who represent the thousands of individuals who have been critical to the network's success.

RE/MAX Tops Lists of Best Franchises
"Entrepreneur," January 2004

In January 2004, "Entrepreneur" magazine ranked RE/MAX among the top franchises in several distinguished categories in its 25th Annual Franchise 500 survey, including: "Best of the Best" for real estate services; the "Fastest Growing" real estate franchise; the highest-ranking real estate franchise in "Low Cost Franchises"; and No. 17 in "America's Top Global Franchises."


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